10 Ways Consultants Can Optimize Their LinkedIn Profile to Become a Client Magnet
LinkedIn Holds the Power to Generate Endless Leads for Consultants
You’re an aspiring consultant with the lifelong dream of lending professional advice to other individuals and businesses in the field of your choice. You wish to use your knowledge and skills to make others’ lives easier — but you don’t know how to get your name out there. There is no need to fret! Social media phenomenon LinkedIn is here to change the game.
Used and adored by millions of individuals worldwide, LinkedIn is uncontested in the department of professional networking — and for good reason. What exactly makes the channel so special and popular, you wonder? To put it simply, LinkedIn allows you to develop a strong professional brand, promote your services, and showcase your expertise to the masses.
By providing you with the means to build meaningful connections with others, the platform enables the lead generation and consulting success like never before. So what are you waiting for?
Ready to utilize the immense power of LinkedIn to become an industry leader and remain one step ahead of your competitors? We can’t wait to see you thrive! Read ahead to learn how exactly you can optimize your profile to become a client magnet.
Create a Clear, Compelling Headline
First things first, it is important for you to create a clear, compelling headline. Essentially, this line of text is responsible for telling the masses who you are and what exactly you bring to the table. In simple words, this is your time to communicate your profound value and make a solid first impression.
See David’s Headline for inspiration
Mention the name of your title and your company before proceeding to state the problems you effortlessly solve. To make your headline more captivating, consider adding significant adjectives like “expert” and “certified” before your title. In essence, using the correct keywords can go a long way. By taking your time to create a meaningful headline, you’ll instantly drive search engine optimization and attract a whole new wave of clients.
Insert a Powerful, Insightful Description
After creating a headline that does the trick, it is time for you to develop an alluring description to insert in your “Summary” or “About Us” section. The goal here is to present your consulting services as the ideal solution to your audience’s problems. To put it simply, this is your time to go all out and craft an elevator pitch that embodies your substantial skills, knowledge, and offerings.
In order to really build trust and allow your prospects to feel more connected to you, we recommend turning your LinkedIn description into a personal story that contains the essence of who you truly are. Don’t hesitate to share your incredible accomplishments with your readers and use sincere, powerful words and phrases to appeal to their emotions. At the end of the day, you want to leave no stone unturned in promoting your brand and making potential leads aware of just how much you have to offer.
Upload a Professional Profile Photo and a Header
As the old saying goes, a picture speaks a thousand words. Upon visiting your LinkedIn page, one of the first few things the audience sees is essentially your profile photo — so you want to make sure that the image you select is incredibly professional. Make that first impression memorable.
As you hunt your gallery for the perfect photo, be sure to select one where you are looking directly into the camera, smiling, and wearing appropriate clothing. To add to that, it is important for the image to have a simple background and proper lighting for optimal results. Lastly, the picture of choice should be recent and up-to-date. The goal is to present yourself as a confident, proficient individual.
Aside from choosing a professional profile picture, you must also upload an eye-catching header that visually accompanies the written descriptions featured on your page and reinforces your personality and your services. Essentially, these visuals play an instrumental role in attracting new clients and increasing your profile viewings.
Feature an Informational Article
The more content on your profile, the merrier! In order to demonstrate your expertise even further, consider featuring an informational article on your profile to lure in new clients. What exactly should I include in these articles, you ask? You want to share exciting stories from fresh perspectives for your target audience to consume. In all honesty, the results will astound you.
Consider sharing an enlightening thought piece or other exciting content to allow readers to gain insight into your personality, your story, and your services. Share expert advice and opinions to establish yourself as a force to be reckoned with — and let your audience learn more about the way you think and function. By the time the prospects are done reading the article, they will have a better understanding of you and your brand.
Include Valuable Media
Don’t underestimate the significance of powerful media. To make your profile more appealing, be sure to include engaging media that speaks volumes about your services and serves as a testament to your promises. To be more specific, go all out with the images and testimonials to effectively demonstrate why you’re the best in the industry. By using a visual enhancement to show potential clients that your consulting business is in a league of its own, you’re bound to generate a whole new pipeline of leads.
See David’s Featured Section for inspiration
Discuss Past Experiences in Depth
We all start from somewhere. As human beings, we are constantly growing and evolving — and it is important for you to acknowledge how your past experience has contributed to the person you are today. Emphasize the role these jobs have played in expanding your knowledge and broadening your perspective — and spare no detail. In the “Experience” section on your profile, highlight your career trajectory and share information regarding your background and qualifications. As always, be sure to show, not tell.
Share specific examples, projects, and results from the past — and be sure to emphasize the overall impact you’ve had every step of the way. You want to shed light on how these roles have given you the expertise needed to excel as a consultant today. Competent and qualified, you are now unparalleled in your field — and you have your past positions to thank. Mention all of these things in front of your new clients for guaranteed success!
When it comes to attracting new clients, nothing does the trick quite like call-to-actions. As the name suggests, these commands and action phrases prompt the reader to take immediate action and move forward. By inserting enticing questions and phrases like “Read More” or “Contact Me” on your profile, you’re actively encouraging the reader to take the next step and proceed. Essential for your consulting business’ growth, these strategic marketing tools drive an array of important actions and convert site visitors into clients.
See David’s Call to Action for inspiration
Make Your Contact Information and Availability Status Easily Visible
As an up-and-coming consultant, you want your LinkedIn profile to contain your contact information and availability status for potential clients to see. By ensuring that this information is easily visible, you’re making it incredibly easy for new clients to contact you! Begin by adding your phone number and email to your page.
In addition, state whether you are available at the moment — and specify what sort of projects you are currently seeking. Lastly, in order to increase your chances of being discovered, even more, be sure to indicate your exact location. Follow all of these steps to generate an astonishing number of new leads!
Demonstrate Your Skills and Endorsements
Don’t hesitate to share just how capable and proficient you really are. As you build your LinkedIn profile, be sure to effectively demonstrate every single one of your key strengths and skills. For the best results, try to be as specific as possible. By highlighting your distinct, unique abilities, you’re sure to guarantee more prospects than ever before.
After successfully listing your skills on your page, you’ll be able to receive endorsements from your first-degree connections. Essentially, sharing these endorsements publicly builds credibility like no other and shows new clients that you, indeed, have the skills you claim to have. Needless to say, showcasing this information strengthens your profile to great extent and increases your chances of being discovered by others.
Maintain a Consistent Presence on LinkedIn
The key to success, as always, is consistency. Once you’ve completed all of the steps listed above, it is imperative that you make full use of your valuable profile. How do I do that, you ask? For starters, share relevant and interesting content regularly to maintain a strong presence on the social media channel. In addition, consider starting discussions, asking questions, and joining groups.
Aim to remain active and build meaningful connections with other individuals — and see the results yourself. It’s simple: the more effort you make, the better! Developing a strong presence on the platform while simultaneously optimizing your LinkedIn profile is guaranteed to pay off in the long run. Before you know it, you’ll be taking the consulting world by storm. We promise.
Tash Ads is the Key to Digital Marketing Success
Are you looking to generate a consistent pipeline of high-quality leads for your consulting business? Do you need help building a formidable online presence for increased visibility? You’ve come to the right place! At Tash Ads, we specialize in all things LinkedIn — and we vow to help you take control of the market share in your particular niche.
Thanks to our tried-and-tested methods and results-driven mindset, we are the go-to for seamless lead generation. Our marketing experts consult with you to form a digital blueprint that contributes to incredible brand exposure and awareness. Through effective planning and execution, we make all of your dreams turn into reality.
Schedule an appointment with Tash Ads to optimize your LinkedIn profile and attract a plethora of new clients!