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How Recruiters Can Become a Client Magnet with LinkedIn Profile Optimization

by LinkedIn Marketing, Tash Tips

Why a Good LinkedIn Profile Is a Key to Your Recruitment Success?

Your LinkedIn profile, which is the world’s largest network for business contacts, is more than just a tool for recruiting; it also allows you to build a personal brand as a reliable and trustworthy recruiter who candidates want to deal with. Use it to build a personal brand as a trustworthy and competent recruiter or executive search partner.

A strong personal brand can play a vital part in attracting and losing top talent as a talent acquisition specialist. You’re losing candidates to recruiters who are aggressively articulating your beliefs, successes, and personality so that prospects can easily see. 

Candidates will research you before calling or messaging you. They’ll most likely end up on your LinkedIn page. You’re out of luck if you appear exactly like every other recruiter. 

Your profile portrays not just who you are and what you do but also your company’s brand. Follow these ten LinkedIn profile optimization tactics to stand out on Linkedin.

1- Upload a Professional LinkedIn Profile Photo:

Your LinkedIn profile photo is an essential part of your online presence. As a recruiter, this small circular image is your first chance to create a positive impression on candidates, and it’s an integral part of your brand. According to our research, simply having a photo increases your profile’s visibility by fourteen times. If you already have a professional headshot or have the option to get one, this is usually a good choice. If you don’t have the funds, you can use the camera on your smartphone instead.

LinkedIn profile image

Image credits: Linkedin

2- Begin with a Genuinely Compelling Proposition

Having a solid value proposition is arguably the most critical aspect of expressing your story on LinkedIn. What types of issues do you resolve? What contribution do you make? How do you impact your clients’ and applicants’ lives? These inquiries will assist you in determining your distinct value proposition.

A major distinction is your unique value offer. This is “the thing” that your audience will use to judge whether you are the best candidate for the position. It’s the main advantage that your brand provides.

value propostition

See how this recruiter wrote his value proposition- Image credits: Linkedin

3- Be Authentic:

Make sure your bio is unique to you rather than a generic explanation of what you do. A natural bio addresses your audience and explains why you do what you do. By being genuine, you can add some emotion to your story.

Your following, target audience, future candidates, and viewers will respect you for having an opinion and putting yourself out there as long as you truly believe in what you’re saying and can back it up. Of course, there are variances depending on your sector and organization. Everyone is unique, which is why it’s called personal branding.

4- Select a Target Audience for Your LinkedIn Profile:

Asking yourself who you’d like to engage will be easy to find the right audience for your campaign. Is your target audience segmented by geography, industry, authority level, or other factors? If your campaign is like others, you’ll use a combination of filters to specify the different populations you want to target with customized content.

Candidates are seeking recruiters who are likely to offer the job opportunity and the proper organization. As a result, some candidates are more inclined to begin their search by contacting a local recruiter.

5- Use Content to Engage Talent on LinkedIn:

Always ask yourself, “Why would my audience read this or care?” before you start posting material. Instead of just filling up your volume quota, it’s better to provide content that offers value; this way, your audience will regard your firm as a useful contributor rather than a spammer.

Remember that great content communicates a meaningful and transparent story about what it’s like to work at your firm, raises awareness of your brand, and, if done well, can convert passive content consumers into applicants.

6- Optimize your LinkedIn Headline and Summary:

Include your distinctive ability or body of knowledge in your profile, including your headline and summary. Use more specific descriptions of your expertise, discipline focus, something you care about, or a career key skill instead of your current position and company.

Consider how someone may look for a professional like you.

Assume your area of expertise is recruitment. Include the term “recruiter” in your headline so that you can be found by candidates looking for a recruiter.

headline and summary

See how this recruiter wrote her headline and summary- Image credits: Linkedin

7- Get Professional Recommendations on Your Profile Page:

The beauty of LinkedIn endorsements is that anybody can see who has recommended you. 

No more “references available upon request” nonsense; your references are right on your profile, and you may use them as much as possible. The recommendations part of your profile is skimmed by recruiters, HR, and hiring managers. Therefore, it’s worth spending some time collecting the proper ones. Every time you receive a suggestion, it will appear on the home feeds of your contacts.

8- Connect with More and More Professional Candidates:

Do your LinkedIn connections tell a potential candidate how valuable you are? If your connections had a good experience with you they will not fail to express that on LinkedIn for everybody to see.

For job recruiters worldwide, LinkedIn has become the go-to platform. Recruiters should be willing to connect to practically everyone. Every new connection they make leads to someone else looking at the job advertising they’ve shared. Growing your network of professional applicants makes you appear more professional and allows them to pursue additional employment opportunities in the future.

Many employers already require job candidates to apply through LinkedIn. Because of the integration of products, LinkedIn may be used and relevant more than ever before.

9- Write LinkedIn Summary in First-Person:

We recommend writing your “about section” in the first person rather than the third person because LinkedIn is a professional social network.

As explained, writing in the first person is more genuine and honest, but writing in the third person might be awkward.

You’ll be able to develop a greater rapport with your connections by removing that barrier and writing about yourself in the manner you would normally communicate.

As a result, visitors to your profile will be more receptive to what you’re saying and more inclined to interact with you.

10- Personalize Your Messages and Respond to Them ASAP:

Every recruiter has a story about the “one that got away” — the ideal applicant who just slipped through their fingers. It’s extremely painful when that potential applicant doesn’t even answer your first contact message.

It helps if your emails and InMails (private messages on LinkedIn) stand out in a candidate’s busy inbox in a competitive talent market. If you don’t establish a strong initial impression, your messages are unlikely to be opened, let alone answered.

Final Thoughts:

We hope that this article has shown you how spending time on LinkedIn to build your brand may help you take your recruiting game to the next level.

To summarize, here are five key takeaways:

1- Improve your profile (Make a great first impression with an up-to-date, professional, and friendly LinkedIn profile picture).

2- Demonstrate genuine excitement (Use your headline and summary to showcase your mission, enthusiasm, and accomplishments).

3- Disseminate useful information (Publish and post engaging content to engage your network and establish yourself as an expert in your field).

4- Make your message unique (Tailor your communications with prospects and respond to them promptly).

5- Be yourself (Last but not least, don’t try to be someone you’re not). Allow your personality to shine on LinkedIn).

At Tash Ads, our trained experts specialize in LinkedIn marketing.  If you are in need of assistance and need help with your recruiting, then contact Tash Ads. We have diversified experience with lead generation for recruiters and can assist you with everything related to recruiting.

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