12 Effective Email Marketing Tips for Recruiters
Marketing trends may come and go, but there’s nothing like a good email. Seriously. If there’s one channel out there that can effortlessly convert your subscribers into candidates, it’s this one.
Just think about it. Emails are the perfect opportunity for you to engage with potential candidates and provide them with valuable information. A little bit of communication goes a long way…so taking this step may very well be the key to your recruiting success.
Now you might be thinking: how exactly do I make the most out of my email marketing campaigns? It’s a great question, really, and we’re gonna make sure we help you utilize email marketing like never before. Read ahead…and get ready to reap all sorts of cool benefits!
Set Measurable Goals and Create a Mailing List
It’s time to kick things off. Before you proceed any further, it’s important for you to establish a set of goals. Be as specific as possible, and think about what exactly it is you’re trying to achieve. The reason why this is so important is to provide you with an effective means of measuring your progress. Later, you can use this information to assess your performance and see if you’re on the road to success.
With this clear vision in mind, go ahead and create a mailing list with individuals that would be interested in hearing about your recruitment firm.
Segment Your Audience to Target the Right Individuals
Here’s a little secret: the best marketing emails are the ones that target all the right individuals. Now we know you’re looking to attract prospects…but it’s important to remember that there are just about a million types of candidates out there. So the key here is to segment your mailing list by persona and send relevant emails to each group. The more time you spend tailoring your content, the more you’ll benefit in the long run.
Write an Enticing Subject Line
Let’s face it. We’ve all been lured in by some clickbait. It’s next to impossible to resist a good headline…which is why you need to write an enticing subject line for your email. Without a doubt, this is the most important part of your campaign, and your job here is to convince the reader to stay. Keep it short, avoid generic stuff, and make sure the content is relevant to the candidate group. Go all out to make a solid first impression!
Incorporate Educational and Valuable Content
This one’s sort of a no-brainer, but it’s still important for us to address it. So the thing is, your content needs to have educational value if you’re really looking to make a long-lasting impression. If readers see that your email is providing them with useful information, they’ll feel more inclined to open your future messages as well. All you need to do is contribute positively in any way. The sky is the limit here.
Incorporate Branding Elements
Nothing can give you a competitive advantage like strong branding! The key here, as always, is consistency. You want to make sure your email templates always use your brand’s color palette and logo and maintain a consistent tone. The end result? Readers will instantly feel drawn to the familiar email and choose to engage with you.
Personalize Your Emails
Wanna succeed? Avoid generalization at all costs. Readers simply won’t be able to resist if you insert a personal touch in the emails. That means including their name and other relevant content to evoke all sorts of emotions. By witnessing your endless efforts firsthand, your prospects are sure to understand the value and appeal of your recruiting services. And honestly, isn’t that what really matters?
Make It Clear, Concise, and Visually Engaging
It’s simple: the shorter the email, the better the response rate. In today’s fast-paced, hectic world, not very many people have the time or energy to read excessively long, drawn-out emails. That’s why you need to make it both clear and concise at the same time. So make sure the content is relevant and clear in its purpose…but don’t forget to keep it brief. On top of that, choose a simple format that makes the information easy to read. Follow these tips, and you’re good to go!
Include Social Sharing Features
Image credits: Unsplash
It’s the era of social media and digitalization…so why not make full use of it? By adding social sharing buttons in your email campaigns, you’re pretty much signing yourself up for a wider, greater reach. Having your content promoted to enormous audiences across multiple platforms lets you generate more leads than ever before.
Avoid Spam Filters
As you embark on this new and exciting marketing journey, don’t forget to pay attention to your word choice. The thing is, certain words are notorious for triggering spam filters and causing your emails to land in the junk folder. So try bookmarking a list of the words you must avoid for future purposes. It’ll save you loads of trouble in the future.
Insert Calls to Action
It’s showtime! Insert one or more calls to action (CTA) in your email to encourage your readers to take action. Perhaps you have some information regarding a new job position…or maybe you just want to share an ebook with your potential candidates. Either way, including a bold CTA, will prompt your recipients to get going. Just remember to make the objective as clear as possible.
Split Test Your Email
It’s time for a test run! This is your chance to thoroughly evaluate your campaign and determine whether or not it meets your goals. Begin by sending one to a couple of colleagues for a second opinion. Once you’re done with that, consider partaking in this method called A/B testing. Create two slightly different versions of the same email, and send it to different subsets to see which variation produces the best results.
Regularly Update Your Mailing List
Have some contacts that never bother even opening emails, let alone replying to you? Not a problem. Go right ahead and remove them from your mailing list to make room for new additions. The goal, to put it simply, is to ensure that your engaging emails are being sent to the right audiences. Get ready to see dramatic increases in the open rates!
And there you have it, recruiters! If you practice these tips throughout the email campaign journey, you’re bound to see some incredibly show-stopping results.
Never underestimate the power of email marketing.
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