How to Create the Perfect Recruiting Sales Pitch
You know what they say – first impressions are everything. The same goes for when you’re recruiting top talent for your company. You only have one shot at making a great impression and persuading them to join your team.
This is why you need to create a phenomenal recruiting sales pitch.
Sales pitches play a REALLY important role in introducing you to exciting new candidates. If you strike the right chord, you’ll grab their attention and encourage them to apply for your open job positions. And before you know it, you’ll have your dream candidates waiting for you at your doorstep. The key is to utilize this self-marketing tool to leave a long-lasting impression. A little bit of effort will do wonders here.
Now the question remains: how exactly do you create the perfect recruiting sales pitch? Well, allow us to help! In this blog, we’re going to be discussing how YOU can master the art of pitching and drawing in the best candidates possible.
What Is a Recruiting Sales Pitch?
To put it simply, a recruiting sales pitch is a clear and concise overview of your business and the benefits it offers. As a recruiter, this is your chance to address pain points and emphasize the value you deliver.
Remember: the best sales pitches are short, so you should only take as much time as it takes for an elevator to move between flavors. That’s about 30-60 seconds to give the pitch of a lifetime! The more effort you put into this, the more your prospects will feel compelled to apply. And before you know it, your dream candidates will come rushing to your doorstep. Here’s what you need to do.
What Steps Should You Take To Create a Recruiting Sales Pitch?
Explain What You and Your Company Do and Why
If there’s one thing we’ve learned over the years, it’s that the importance of first impressions cannot be stressed enough. This is the time for you to describe what you and your company are all about. By doing so, you’ll give your candidates a chance to determine whether or not this place will be a good fit for them. Consider highlighting elements of company culture and going in-depth about the mission to prompt them to apply. This step right here is the KEY to getting things going.
List Your Goals
Looking for a foolproof way to inspire your candidates? Include a list of the company’s top goals to grab their attention! As they gain insight into the particular objectives and milestones, the candidates will be able to gauge and see if their personal goals align with the company’s goals. Discuss the company’s overall growth potential and future prospects while simultaneously sharing its plans for the benefit of the community. See the impact it has.
Mention Career Development Opportunities
At the end of the day, nothing matters more to a candidate than their professional growth…and rightfully so. This is why it’s super important for you to share future career development opportunities for these talented individuals. By mentioning things like mentorships and training courses, you’ll show your candidates just how much the company cares about their long-term success. Naturally, this will prove to be a game-changer.
Share Your Unique Selling Point
Every company has a unique selling point. It’s the one thing that makes it stand out in a sea of intimidating competitors. So…you know what to do now, don’t you? Show each and every single one of your candidates why they should opt for your company and not any of the other hundreds out there. Consider mentioning promising monthly bonuses or powerful company values. The more benefits you share, the merrier.
Insert a Call-To-Action (CTA)
Don’t leave your candidates hanging! It is oh-so crucial for you to end the pitch with a clear call-to-action (CTA). As your potential employees thoroughly assess the company and its open job position, they might be in search of a CTA that pushes them forward. This is your time to shine! Urge them to do something simple like send you an email or schedule a phone call. This way, they won’t feel overwhelmed and will know what to do next. You’ll get your dream candidates too. It’s a win-win.
What Tips Should You Keep In Mind?
Know and Understand Your Audience
Image credits: Unsplash
Recruiters, before you proceed any further, make sure you have a clear understanding of your audience. The thing is, the perfect pitch will always vary from person to person…which means it’s important for you to think about lots of different factors. Recognize the candidate’s requirements, and think about the specific industry you’re targeting and the circumstances you’re in. It’ll make a HUGE difference.
The last thing you wanna do is come off like you’re not interested in your candidates. That’s why we recommend throwing some questions in the mix. Begin with a solid hook, and end with another question to show just how eager you are to interact with them. The end goal is to urge your candidates to take action and keep them engaged.
Keep the Language Simple
This is not the time to use fancy vocabulary or business buzzwords. If you really wanna entice your audience, you need to make your message as clear as possible. By the end of your sales pitch, the candidates should have a solid understanding of the information you just shared. So if you’re looking to avoid any potential blunders, this is the way to go.
Make it Short
Notice how the term is called an elevator pitch. The whole point here is to give the audience a taste of all the GREAT things in store for them. So if you wanna leave them wanting more, keep your pitch around 30 seconds to maybe 60 if necessary. That means you’ll only need to write about 100 words to get the job done. The shorter, the better.
Practice, Practice, Practice!
You know how the old saying goes: practice makes perfect. It’s simple: the more you practice, the more confident you’ll be. And when you’re more confident, you’ll naturally sound more convincing and less robotic. Consider recording your pitch on your phone or saying it out loud to a friend to detect any areas of improvement. There’s always room to grow.
And there you have it! You’re all set to create the perfect recruiting sales pitch. Be sure to utilize this excellent marketing tool to present your company in a positive light and capture the interest of countless candidates. Not only are they going to be totally enchanted, but you’ll also reach new heights of success as a recruiter. Talk about a game-changer.
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