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How to Utilize Video Marketing to Generate More Recruitment Leads

by LinkedIn Marketing, Tash Tips

video marketing

Photo credits- Pexels

As a highly ambitious recruiter, your primary goal is to receive a steady flow of fresh leads and find candidates with the right set of skills to fill your open job positions. In such a large and competitive world, however, effective lead generation can be a bit of a hassle at times. Trust us; we understand. So then how exactly do you attain success as a recruiting firm? Allow us to explain!

To put it simply, video marketing remains one of the best tools for up-and-coming recruiters like you to incorporate into your digital campaigns — and for good reason. Today, visual content possesses the power to not only instantly captivate a group of potential leads but also retain their interest and eventually transform them into candidates. Scientifically proven to serve as a wonderful medium for building connections and offering a glimpse into your company culture, videos enhance your marketing strategy to a great extent and provide you with a major competitive advantage. 86% of businesses use video as a marketing tool and if you are not incorporating video in your content marketing strategy, then you are missing out on opportunities.

Wondering How Video Marketing Can Streamline Recruitment and Benefit You?

  • Incredibly easy to access, videos can be repeatedly distributed on several platforms for increased company exposure and social engagement.
  • Through an emphasis on visuals rather than language, videos eliminate numerous cultural barriers and allow more people to understand the messages shared by your recruitment firm.
  • Ideal for establishing credibility, live video sessions provide you with the opportunity to demonstrate your trustworthiness. 
  • Guaranteed to improve SEO, videos contribute to an upsurge in website traffic and lead generation.

Ready to utilize video marketing and witness immense recruiting growth? Read ahead to learn more about the steps you must take for substantial lead generation.

Come Up With Captivating, Job-Specific Video Ideas

Before all else, it is important for you to come up with video ideas that align with your core objectives. Essentially, the aim is to create fresh, original content that allows potential candidates to gain awareness and develop a better understanding of your recruitment firm. 

By gaining insight into your company culture and work environment, individuals will then be able to determine whether the position is the right fit for them and subsequently submit their application. In need of top-notch ideas to get started? Consider explaining the benefits of the job roles or showcasing different employees to motivate new prospects to join the team and build your reputation. Stay true to your goals for optimal outcomes!

Create Content With Stellar Production Quality

Once you have an array of exciting ideas, it’s time to get down to business! From simple pieces of employees filmed at the workplace to more complex videos containing motion graphics for promotional purposes, the possibilities are simply endless. Contrary to popular belief, you don’t need a ridiculous amount of money or resources to embark on this video production journey. 

Collectively, even a smartphone, a stabilizer, and a good app can do the trick. After capturing the entirety of your footage, use one of the endless online video editing tools to piece your content together. Feel free to do more research pertaining to editing tips and tricks for the best results!

High quality video by Tash Ads

High-quality video by Tash Ads

Share Your Videos on Multiple Platforms

Ready to distribute your high-quality content across a plethora of mediums for the world to see? Without further ado, let’s get started! Essentially, there are various platforms out there for you to leverage and utilize. LinkedIn, in particular, serves as the #1 resource for networking and lead generation in the professional world. If you’re looking to spread the word about your recruitment firm as well as copious open job positions, this social media channel is the ideal choice. 

Guaranteed to assist in the process of finding qualified candidates, LinkedIn is every recruiter’s best friend — and now, it’ll be yours. As you upload your video, get ready to witness a substantial amount of shares and engagement. Before you know it, a pool of prospects will be calling your name!

What are the Most Popular Types of Recruitment Videos?

  • Explainer Videos

Explainer videos are staff announcements with animation and voice-overs that praise the company and advertise job roles.

Explainer videos are short, simple videos that explain what a company does and how it helps people. They usually have a voice-over describing the company in animated scenes. The video is usually under two minutes long and is often used as an advertisement for the company.

  • Job Videos 

Job videos feature interviews of people working in your target companies, this glimpse into the friendly, tolerant environment of the company and shows job seekers the various benefits of working there.

It’s important for companies to have job videos because it provides transparency about their company and its culture. It also helps them attract more applicants by showing that they value diversity in the workplace.

  • Testimonial Videos 

The testimonial video is a type of video featuring the people who work at the company and their positive responses. It is a great way to show people what they will experience when they join the company. 

Testimonial videos are a great tool for companies to showcase their culture and personality. They are also a great tool for recruiting new employees and potential customers.

The testimonial video has been proven to be one of the most effective marketing tools that companies can use today.

Testimonial videos

Tash Ads Testimonial Videos

Points to Keep in Mind When Creating Recruitment Videos 

    • Make sure the overall message of the video is clear 
    • Keep the video short and concise 
    • Incorporate call-to-actions
    • Insert music or background effects 
    • Ensure that your voice is audible
    • Show yourself as much as possible on camera

We hope this comprehensive guide has given you the knowledge needed to make full use of video marketing to generate more leads. By effectively integrating visual content into your overall recruiting strategy, you’re bound to appeal to your target audience and lure in more candidates than ever before. Invest your valuable time and effort — and watch the results speak for themselves. Don’t underestimate the power of a good video.

At Tash Ads, our trained experts specialize in LinkedIn marketing. If you find yourself in need of assistance regarding video marketing, you’ve come to the right place. Consult with us for tried-and-tested digital campaign ideas that are guaranteed to bring a consistent pipeline of fresh leads! We assure you that we won’t disappoint. 

The Recruitmore® System Gives Everyday Recruiters the FASTEST Method to Fill Your Pipeline (and Schedule) with Decision Makers/Hiring Managers Without Ever Having To Cold-Call Again